
“Your portfolio is only as strong as your weakest piece.”
This idea seems to be simple - and yet like an iceberg, the real issues lie beneath the surface.
What defines a “weak” piece?
Once I exceeded about 150 images in my portfolio, I immediately reviewed the photographs and outlined the ones that needed to be trashed, kaput, do not pass go. I wanted to keep the number low with only the most visibly appealing images. The images I initially chose were the ones that seemed to resonate with me the least - usually older images over which I believed that I had improved. As I prepared to re-organize my portfolio on my website - I received an email from someone interested in one of the photographs I had defined as “not worthy”. This forced me to realize that the ones that I consider to be the inferior ones may not be those that others consider so. So the “Weakest Piece” must be in the eye of the beholder - right? Since I have gathered slightly more data on the subject, I decided to dig deeper to see if that concept still valid.
Statistics don’t lie - or do they?
When I revamped my website in January, 2008 to its current look, I added a “Most Popular Photographs” section. This page was probably more for me than it was for the viewing public. Here, I had a database keep track of all the views of various photographs and then display the top 12. Every quarter I archive the numbers and reset the counters. An interesting pattern emerged - the same photographs rose to popularity almost every time. As I researched this further I came to realize a few interesting facts.
1. One image in particular was referenced heavily by search engines - a photograph of a young elk - mainly because I used the term “baby elk” which proved to be a popular search.
2. The images that appear on this list are mainly older photographs - from 2006 and prior. In fact all this includes all of them save one and that one only just barely made it in with the most recent statistics.
3. While several of the top images had won awards, some of the others that had received accolades never made it to the top.
This led me to several questions:
“Am I less effective as an artist today than I was before?”
“Am I just not creating popular images presently?”
“Which images are truly my weakest ones?”
“Do I need to re-evaluate what I am doing?”
Over time, I have come to realize that I have competing photographic interests that I attempt to balance. First and foremost, I must photograph for myself. I used to go out on the mission of achieving “The Shot”. I would search for the most scenic, the most impact, best location, etc. that I could and then setup the grandest shot I could at the time. These would be the images that I thought everyone would like and that would garner the most respect. I have since moved away from this thinking. When I go out to photograph I may or may not return with “The Shot”, but I hope that I return with images that are often more subtle. It’s the quieter images that I think over time grow in their appeal.
This seems to compete with another primary goal - building my portfolio with images that are saleable. Most of the grand landscapes are easier to sell as prints or advertising pieces than the small nature shots. Many individuals can look at a landscape and easily imagine themselves in that place -it allows them an opportunity to be transported away. The more intimate images may not present themselves in this manner and are therefore less likely to be the pieces that people relate with initially. Overall, though, I think I have struck a good balance. I still try to get the large landscapes, but I also explore the smaller subjects around me for those images that may not seem as demanding.
As an artist, I want to grow and I feel that in order to do so I must force myself out of my comfort zone and try something new. It’s OK to return to that zone, but if I find myself doing that too often I must refocus myself on creating different images. As time progresses I continually find it fascinating which images people relate with and why. Some, because it was taken at a special familar location, some, because it reminds them of another time, and sometimes, simply, because it reminds them how beautiful nature can be. So what about “The Weakest Piece”? For now, I lightly edit my portfolio and I have learned to recategorize and still keep those other images available for viewing because you never know “The Weakest Piece” may be considered to be “The Strongest Piece” to someone else.
Technical Details:
Canon 50d, 300 f/4l + 1.4tc, f/6.3, 1/640 sec.
Jack Sinn WMA, Nebraska