Marketing Photography, Part IV: Bringing it Back to BasicsPosted by drfl on September 1st, 2010
In another role, I’ve had the opportunity to attend some good traditional marketing seminars. I think the biggest thing I took away from all the plans, ideas, strategies, etc. is one simple tenant:
Spend at least 10 minutes a day on marketing
Did they qualify what to spend that time on? No. Did they say if it was traditional vs. social vs. online? No. 10 minutes. The rest is up to you.
It’s simple and surprisingly effective. When I made the decision to really begin marketing my photography, I decided to follow this advice. At the time, I had a webpage. Not a lot of content changing there, but it was a start. I started my blog. As I forced myself into 10 minutes, my blog posts increased and so did my traffic.
Good, but it could be better.
I traded links with other photographers. I emailed people that I thought might benefit from my photography. I sent letters (yes, snail mail!) to publishers. I got a twitter account. I guest blogged. All these things increased my page views.
On days that I follow this simple rule I notice a steady increase in interest/hits/sales/etc. The hardest part for me is deciding how to use my 10 minutes. There is so many different avenues one can take to market and the landscape is only growing. I’m careful about how and with whom my name and brand is attached.
So what is next for me? Facebook. Before now, I resisted setting a page mainly due to time. My 10 minutes on some days added up to hours of work and I wanted to maintain a level of quality on what I was doing. Additionally, I didn’t want the time I spent on marketing to overtake my photography goals, but sometimes the marketing goals must come first to finance one’s photography goals.
Tomorrow I plan on discussing my Facebook implementation.
Technical Details:
Canon EOS 5D Mark II, f/5 @ 300 mm, 1/500
DeSoto National Wildlife Refuge, Nebraska Side












