Become More Yessable

Above the Clouds

Over at the American Express Small Business forum I read a marketing article entitled “7 Ways to Become More Yessable” with some great points that fit in pretty well to the photography industry. The article focuses on how to become a leader in the marketplace, and outlined below is how these core bullets can be applied to becoming a more successful photographer, both in business and creatively.

Become a fixture in your industry.

Simply put, keep on making images and putting them out there.  Market your images, network with others, become someone that people think of when they think photography. 

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Email An Inspirational Photographer Day

On the Homestead

I am continually amazed and inspired by other photographers and artists on the web. The more on I click on their images the more I find myself bookmarking and revisiting their work. Often, I will reach out to those artists via email and inquire about their inspiration, experiences, and motivations. Most photographers are reachable and usually return a message with some insightful information about their photography. This turns the artist from a simple set of galleries of images with some descriptions into a warm and inviting conversation, perhaps not as friendly as physically sitting down with a cup of coffee, but friendlier nonetheless. 

The feeling of email is a little different than commenting on a photograph on a social site. On social sites photographers are soliciting comments and information regarding their images.  An unsolicited comment or question will often times foster a dialog that goes deeper than the one-sentence responses indicitive on those sites.  Additionally, by emailing other artists not only are you gaining insight into their photographic process, but you are providing encouragement them as well. So often as artists we find ourselves locked in a phase that may take some external stimulus to help us view our work little differently. As a result, this may inspire a whole new tangent of ideas.

So take the time today to email a photographer or two you admire.  You might just find that it may help bolsters both your work and theirs.

This is not a solicitation for emails to me, seek out photographers on the web and send them a shout!

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Photographs that Prompt Us to Reevaluate Our Perspective on Life

Although I have never done any astrophotography, the images produced by telescopes are beautiful and scientifically fascinating. The ultra deep field photographs that Hubble has produced can really cause one to pause for reflection on the vastness of the universe and our tiny existance.

Video by Tony Darnell.
Image by the Hubble team at NASA.

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Photo Frugality On the Web: Free! (Almost)

The Stock Storm is Brewing

A recent Time Magazine cover has been causing quite a stir amongst photographers on the Internet in the past couple of weeks.  Blog post after blog post has been written, tweets have been tweeted, emails have been flying.  Why?  Because the artist sold his photograph for $30.  Normally, rates for such usage range in the thousands of dollars, but to this particular artist this photograph was worth about the change that was placed in the jar.  If you are curious, this is apparently not his day job.  The rumor is that he manages a furniture store.  From the fervor of some photographers I wouldn’t be surprised if he were to go to work one day to only find sticks and cloth where sofas and easy chairs once stood.

Photographers have ranted, claiming the old model is dead and no one can survive!  I admit, there are some problems with the stock world today.  It parallels the health care system issues in the United States, everyone thinks they know how we got here, but no knows how to get us out.  No one solution that will cure either and each idea spawns deeper questions and more pressing issues. 

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Freedom of Expression May Come With a Cost: Copyright Infringement Issues and Social Media

This post deals directly with a question from Amber from my previous series “When a Photograph is Not Worth 1,000 Words: SEO for Photographers”. Within that series I dealt with various tips in Search Engine Optimization in regards specifically to photography websites. One of the topics I briefly touched on was leveraging social networking for increasing sites in search engine rankings. Her question, “How do you feel about social networking like Flickr?”

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High Performance Photoblogging – August, 2009

In a continued effort to provide more information to photographers, once or twice a month I am going to offer a post entitled “High-Performance PhotoBlogging”. These posts will deal with blogging effectively, marketing photography, and news from the world of photography. 

In late May of this year I had the opportunity to listen to Guy Kawasaki speak at a conference in Las Vegas. A self-avowed “Technical Evangelist” and a very engaging speaker, he currently has the 88th most popular blog on the Internet today where he offers tidbits and advice for those looking to utilize the latest tools for marketing. Besides being an Apple fellow and numerous other accolades he is the founder of Alltop.com (mentioned in my SEO for Photographers series) and as such he is very in tune with the world of blogging and microblogging – better known as Twitter. I follow his blog “How to Change the World” constantly as I find the information entertaining and useful from a marketing and business perspective.

Last November he posted the article “Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter”. While it focuses on the world of Twitter, many of the tips are useful from a blog perspective. Here are a few of the items I took away from the post:

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