As the cold settles in, I find myself reviewing the year, my work, my sales, my goals. Of course, one of the areas that I am constantly looking to improve is my website design @ http://www.journeyoflight.com. As the number of websites on the Internet grows, it is important to keep content fresh, speed fast and navigation easy. A little less than a year and half ago I completely redesigned the layout of my website improve the speed, navigation, and added an enhanced image keyword and search functionality. I felt it was a good improvement, but there is always room for more improvement. There’s the old saying, “You can’t please 100% of the people 100% of the time.” While that maybe true, I’d at least like to please 99% of the people 99% of the time. What can I say, I have lofty goals. Having a clean, effective, well designed website is not only good marketing, but shows professionalism and dedication, no matter what the industry. If you do not have a physical storefront, it is your storefront and it should be good. Of course, we don’t all have millions to spend on an integrated shopping cart, programmings and graphic designers. As a matter of fact, if I was just starting today I’d go with a template based system such as Photoshelter, BetterPhoto, or Zenfolio.
Now that I’ve said all that I’ve had my website for over 10 years and have changed and maintained it. It’s grown and changed and if you look at my post from August of last year you can pursue some of the horrific designs I tried. Ick! Today, I’m releasing a new set of changes based upon feedback from clients (most important), websites and blog articles I have read (important), and webinars I have attended. I thought it might be valuable, not only for my clients to see the changes, but also for the other photographers that visit my blog to see what changes I’ve implemented and why I think the changes might be valuable based upon my experience with the hope it helps someone else.
Read on if you want to see the website changes and my experience.
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